Description

Introduction

At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers.

Field Marketing further drives IBM's core mission of being a catalyst that makes the world work better through market and technology obsession, disciplined execution of omni-channel campaigns, and the mantra of no daylight between marketing and sales. If you are passionate about driving growth, being a part of a world-class field marketing organization, and serving as the face of marketing to the field, we want to hear from you. 

Your role and responsibilities

As a Field Marketing Professional for Technology aligned to IBM's Data Platform covering the US Horizon Midwest Market, you will combine deep knowledge of clients, their buying behaviors, and market trends to drive business outcomes. You will leverage this expertise to orchestrate and deliver marketing campaigns that accelerate buyer journeys and revenue growth.

Your primary responsibilities will include:

• Collaborate across marketing functions to connect demand generation, product, content, ABM and event marketing plans with sales teams to generate and progress pipeline, attract new clients/partners to IBM's Data Platform portfolio, and increase client loyalty and retention.
• Orchestrate the different marketing disciplines with sales to make sure we are creating compelling marketing tactics that resonate with client/partner needs and address pipeline gaps.
• Lead with audience and market expertise to accelerate pipeline growth.
• Collaborate with Sales: Participate in sales cadence meetings to analyze pipeline gaps, identify root causes, and define corrective actions to accelerate growth, leveraging data and account insights.
• Contribute to RLM Planning: Assist in the planning and execution of regional and local marketing events, including seller enablement and post-event follow-up actions.

Required education

Bachelor's Degree

Required technical and professional expertise

• Distinguished written and oral communication skills; the ability to present and communicate ideas clearly and persuasively at all levels of an organization.
• Ability to tailor core messaging to specific client and partner audiences to drive meaningful conversations within a marketing program.
• Experience in working together with Sales, familiarity with sales pipeline, progression and yield, and forecast concepts to drive growth.
• Demonstrate personal knowledge of client and partner personas for IBM's Data Platform portfolio with a clear point of view on aligned audience need.
• Demonstrate clear ability to execute a variety of marketing programs and the operational workflows and details that support them (primarily events).

Preferred technical and professional experience

• Working Knowledge of Emerging Growth Areas: Exposure to identifying and capitalizing on emerging growth areas e.g., AI to inform route-to-market design and GTM enablement.

• Data Analysis and Insights: Experience working with data and account insights to analyze pipeline gaps, identify root causes, and define corrective actions to accelerate growth.

• Post-Event Follow-up Actions: Exposure to planning and executing post-event follow-up actions to maximize the impact of regional and local marketing events to see ROI from those investments.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Technology Field Marketing Professional, Data Platform

Date posted

16-Jun-2026

Job ID

120699

City / Township / Village

Armonk, Austin, New York

State / Province

Texas, New York

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

81,000.00

Projected Maximum Salary per year

153,000.00

Position type

Professional

Travel required

Up to 20% or 1 day a week

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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