Description

Introduction

Serve as a subject matter expert in content operations and creative production. Advise clients on how their content and creative workflows function today, identify gaps, redesign operating models, and introduce AI/GenAI to improve efficiency, scale, and performance. This role bridges strategy, operations, and creative enablement—not hands-on production.

Your role and responsibilities

Key Responsibilities

• Conduct assessments of client content and creative ecosystems: team structure, workflows, briefing process, approvals, tooling, vendors, and governance.
• Diagnose bottlenecks across content lifecycle: ideation → creation → QA → activation → measurement → reuse.
• Design future-state content operating models, including RACI, workflow redesign, creative governance, and cross-functional engagement.
• Advise clients on GenAI use cases (brief generation, concepting, versioning, modular content, tagging, QA, content ops automation).
• Recommend the right content platforms (DAM, workflow tools, AEM Sites/Assets) and evaluate integrations.
• Lead stakeholder interviews - from creative leads to CMOs - to identify needs, skill gaps, roles, and training paths.
• Build roadmaps for content modernization, including talent, technology, process, and change adoption.
• Facilitate workshops, design sprints, and maturity assessments with senior client stakeholders.

Required education

Bachelor's Degree

Required technical and professional expertise

• 10 years in content strategy, creative operations, or agency/brand creative leadership with strong advisory orientation.
• Strong understanding of creative workflows, content ops, production processes, and modular content governance.
• Ability to guide clients through operating-model change and AI transformation.
• Executive presence and ability to translate process gaps into business impact.
• Preferred: Experience in B2B Marketing and with technologies such as Adobe & Salesforce

Preferred technical and professional experience

• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.

• Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients.

• Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application.

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Senior Marketing Process Consultant- Content & Creative

Date posted

05-May-2026

Job ID

113525

City / Township / Village

No City

State / Province

South Carolina, Georgia, Florida, Minnesota, Illinois, Ohio, Texas, New York, North Carolina, Idaho, Virginia, Alabama, Arkansas, Colorado, Michigan, Pennsylvania, Arizona, Washington, Massachusetts, Delaware, Louisiana, Wisconsin, California, New Jersey, Connecticut, West Virginia, District of Columbia

Country

United States

Work arrangement

Hybrid

Area of work

Consulting

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

151,000.00

Projected Maximum Salary per year

281,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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