Description

Introduction

At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

We're looking for a US Demand Strategist for Growth Marketing to drive pipeline growth for our Confluent product portfolio through high-impact omni-channel digital demand programs and targeted outbound account activation. In this role, you'll own end-to-end marketing execution for persona and product-aligned journeys localizing and personalizing campaigns for the US market, optimizing channel mix, and partnering closely with Sales and Partners to accelerate lead-to-opportunity conversion.

As a Demand Generation Professional, you will design and execute modernized demand generation strategies to deploy buyer journey narratives that address buyer needs and wants. You will integrate inbound and outbound touches to intelligently syndicate marketing content and translate responses into sales opportunities. Your primary responsibilities will include:

• Develop Strategic Campaigns: Design and execute end-to-end demand generation strategies, applying analytics to better profile, target, and retarget prospects, and deploying integrated inbound and outbound marketing tactics.

• Align Marketing Objectives: Ensure marketing objectives are strategically aligned across the buyer's journey, dynamically adapting campaigns to deliver higher quality responses and improve conversion rates.

• Drive Growth: Build marketing strategies designed to drive growth, using account- and technology-based marketing tactics, either focused across geographies or responsible for a specific geography.

• Collaborate Cross-Functionally: Work collaboratively to ensure seamless integration of marketing content and tactics, leveraging data to inform strategic decisions.

• Optimize Customer Experience: Design the full customer experience, using data-driven insights to optimize marketing strategies and improve customer engagement.

Success Measures (KPIs)
You'll be measured on your ability to deliver pipeline impact and conversion outcomes, including:

• Opportunity conversion to pipeline
  
• Lead velocity / lead aging and deal acceleration
  
• New pipeline creation targets (across all routes, aligned products, and segments)
  
• 4X next quarter pipeline build
  
• FY revenue target attainment
  

Required education

Bachelor's Degree

Required technical and professional expertise

Minimum of 4-5 years of enterprise marketing experience including:

• Demand Generation Strategy Development: Experience with designing and executing modernized demand generation strategies, deploying buyer journey narratives, and integrating inbound and outbound touches to drive sales opportunities.
• Analytics Application: Experience in applying analytics to profile, target, and retarget prospects, and inform strategic marketing decisions.
• Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing tactics to deliver higher quality responses and improve conversion rates.
• Data-Driven Decision Making: Experience with leveraging data to inform strategic decisions and optimize marketing strategies.
• Experience collaborating cross-functionally with Paid Media, Web, Email/Automation, and Social teams to deliver campaign performance goals.
• Experience supporting key events (virtual and F2F) by building integrated demand plans and post-event follow-up strategies to improve conversion.

Preferred technical and professional experience

• Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce, AEP and Marketo preferred.
• Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels.
• Geographic Marketing Strategies: Experience in developing marketing strategies focused across geographies or responsible for a specific geography, using account-based marketing tactics to drive growth.
• Experience demonstrating usage of generative AI tools and agents to optimize demand strategy tasks.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

US Demand Strategist for Growth Marketing

Date posted

16-Jun-2026

Job ID

120012

City / Township / Village

Austin

State / Province

Texas

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

108,000.00

Projected Maximum Salary per year

202,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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