Description

Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You'll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you'll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You'll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

We are looking for Consultants to join our growing AI Search & Digital Experience practice. In this client-facing role, you will guide enterprise organizations through the transformation of their digital presence to meet the demands of AI-driven search and next-generation content development. You will serve as a trusted advisor, supporting engagements that span content strategy, advanced site architecture, structured data systems, analytics and measurement, authority building, and AI-powered marketing — helping clients stay competitive as the end-to-end digital experience fundamentally shifts and content supply chains are transformed.

AI Search Strategy & Content Advisory

• Consult with clients to assess their current digital and content footprint against the requirements of AI search engines (e.g., Google AI Overviews, Perplexity, ChatGPT Search).
• Design content strategies that optimize for AI search retrieval, including answer-layer optimization, topic authority, and semantic content structuring.
• Guide clients through building content frameworks and playbooks.

Site Architecture, Data Structuring & Agent Readiness

• Evaluate and redesign site architectures to support AI agent crawling and retrieval.
• Define content hierarchies, internal linking models, and scalable URL structures.
• Implement structured data systems including JSON-LD, Schema.org, and entity relationships.
• Advise on data modeling across CMS, metadata, taxonomies, and knowledge graphs.
• Configure sitemaps, robots.txt, and indexation for AI agent accessibility.

Analytics, Measurement & Insight Generation

• Design AI search performance measurement frameworks beyond keyword rankings.
• Define KPIs for AI visibility, mentions, citations, and business outcomes.
• Leverage GA4, Google Search Console, and emerging AI search analytics tools.
• Translate performance data into executive-ready insights.

Client Engagement & Delivery

• Own end-to-end client relationships across mid-market and enterprise accounts.
• Develop client-facing deliverables including audits, roadmaps, frameworks, and playbooks.

This role can be performed from anywhere in the US

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 10+ years of experience in digital marketing, SEO, content strategy, or web consulting
• AI Search Knowledge: Understanding of how LLM-based search engines retrieve and rank content
• Content Strategy for AI: Ability to design content architectures optimized for SEO and AI discoverability
• Technical SEO: Strong command of Core Web Vitals, crawl budget, indexation, and performance optimization
• Site Architecture: Experience with complex site architectures, content hierarchies, and internal linking models.
• Data Structuring and Models: Experience in structured data systems, taxonomies, and entity models to support AI retrieval. Ability to advise on robots.txt, sitemaps, and structured data for agent access. Hands-on experience implementing JSON-LD, Schema.org, and entity-based SEO
• Authority & Link Strategy: Understanding of third-party authority through digital PR and earned media
• Analytics & Measurement: Ability to operationalize analytics frameworks for AI search performance.
• AI Marketing Tools: Working knowledge of enterprise AI content generation tools and governance
• Client Communication: Ability to translate technical concepts for executive audiences
• Project Delivery: Experience delivering complex, multi-workstream consulting engagements

Preferred technical and professional experience

• Consulting Background: Experience at a management consulting, digital agency, or MarTech consultancy
• Agentic AI & MCP Familiarity: Awareness of Model Context Protocol (MCP) and agent interactions
• Analytics & Measurement: Experience with GA4, GSC, and emerging AI search analytics platforms
• MarTech Stack Expertise: Experience integrating CMS platforms such as Adobe Experience Manager
• Digital PR & Earned Media: Strategies for acquiring high-authority placements influencing AI citations
• Knowledge Graph & Entity SEO: Experience with Wikidata, Knowledge Panels, and entity disambiguation
• Change Management: Ability to guide organizations through AI-driven process adoption
• Advanced Analytics: Experience with log-file analysis, data visualization, and AI search performance reporting.

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

AI Search & Digital Content Experience Consultant

Date posted

07-Apr-2026

Job ID

108475

City / Township / Village

PARAMUS, RESEARCH TRIANGLE PARK, DURHAM, Atlanta, Dallas, Houston, San Francisco, Chicago, New York

State / Province

Georgia, Illinois, Texas, New York, North Carolina, California, New Jersey

Country

United States

Work arrangement

Hybrid

Area of work

Consulting

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

118,000.00

Projected Maximum Salary per year

220,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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