Description

Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You'll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you'll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You'll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

As a Business Transformation Consultant, you will leverage your deep understanding of business strategy and Adobe's technology ecosystem to drive transformative solutions for clients. This role requires aligning Adobe's capabilities with clients' strategic goals, driving change management, and guiding them through digital transformation processes. Your primary responsibilities will include: • Design Transformative Solutions: Assess and diagnose client business challenges, and design and implement transformative solutions leveraging Adobe's suite of tools. This involves understanding client needs, identifying opportunities for improvement, and developing tailored solutions that meet their strategic objectives. • Drive Change Management: Guide clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations. This requires strong stakeholder engagement and project management skills to deliver impactful outcomes. • Align Capabilities with Client Goals: Excel in aligning Adobe's capabilities with clients' strategic goals, identifying areas for improvement, and developing strategies to address these gaps. • Deliver Impactful Outcomes: Leverage strong analytical skills to measure the effectiveness of implemented solutions, identify areas for improvement, and optimize results to deliver impactful outcomes for clients.

Role Summary
Serve as a subject matter expert in performance marketing operations, measurement frameworks, and analytics workflows. Advise clients on how their planning, optimization, experimentation, reporting, and insights processes operate today; identify structural and process gaps; design improved operating models; and introduce AI/GenAI to enhance forecasting, insights automation, and optimization. This role focuses on strategic design of analytics and performance processes - not hands‑on media buying or reporting.
Key Responsibilities
· Assess current-state performance marketing and analytics processes: planning, forecasting, optimization, measurement, and reporting workflows.

· Diagnose issues across tagging, attribution, incrementality testing, KPI governance, insight‑to‑action loops, and measurement/test framework gaps.

· Map current-state processes and design future-state operating models, including decision frameworks, RACI, and reporting cadence.

· Advise on GenAI-enabled use cases (forecasting, automated insights, anomaly detection, optimization recommendations).

· Recommend improvements across analytics and measurement tools (GA4, Adobe Analytics, Looker/Tableau) and media data processes.

· Lead stakeholder interviews across media, analytics, finance, data engineering, and marketing leadership to identify capability gaps.

· Build roadmaps for improving analytics maturity, cross-functional alignment, and operational effectiveness.

This role can be performed anywhere in the U.S.

Required education

Bachelor's Degree

Required technical and professional expertise

• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations. • Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients.

• 10+ years in performance marketing strategy, analytics consulting, or marketing operations with strong exposure to measurement and optimization.
• Deep understanding of performance marketing KPIs, analytics workflows, test-and-learn frameworks, and reporting governance.
• Ability to design future-state analytics and performance operating models and drive AI/GenAI adoption.
• Executive presence and the ability to translate complex analytics issues into clear business recommendations.
• Preferred: Experience in B2B Marketing and with technologies such as Adobe & Salesforce.

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

US Citizenship Required.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Marketing Consultant - Marketing Performance Management & Analytics

Date posted

17-Mar-2026

Job ID

102494

City / Township / Village

Cambridge, New York

State / Province

New York, Massachusetts

Country

United States

Work arrangement

Hybrid

Area of work

Consulting

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

151,000.00

Projected Maximum Salary per year

260,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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