Description

Introduction

Are you passionate about transforming expert insights into powerful content that drives awareness, consideration, and differentiation for a global consulting brand? Do you think in multi-modal formats—blogs, videos, social content, visual storytelling, podcasts—and know how to turn ideas into impact?

IBM Consulting is seeking a Thought Leadership & Eminence Professional to help shape the external presence of our consultants and position them as influential voices across industries.

You'll partner directly with consultants, industry specialists, and subject-matter experts to elevate their expertise into thought leadership that stands out—from high-performing social content and compelling executive narratives to speaking engagements at top industry, tech and business events.

This role sits within Marketing and is a unique opportunity to blend strategic marketing acumen with communications expertise.This is a role for someone creative, curious, and strategic—someone who can connect business priorities with bold perspectives to move audiences and build market visibility for IBM Consulting's capabilities, people, and innovation agenda.

Your role and responsibilities

What You'll Do

Thought Leadership & Content Development

• Translate complex consulting insights into clear, compelling thought leadership that fuels brand consideration.
• Produce multi-format content: articles, POVs, blogs, LinkedIn articles, video scripts, visual storytelling, and social-first content.
• Develop content aligned to major marketing priorities, partner narratives, and demand-generation moments.

Executive Visibility & Personal Brand Development

• Work 1:1 with consultants to build distinctive, credible, and engaging personal brands on LinkedIn and industry platforms.
• Help leaders articulate bold POVs on AI, cloud, cybersecurity, business operations, industry transformation, and more.
• Coach experts on storytelling, voice, social presence, and on-camera or on-stage delivery.

Social Eminence & Digital Engagement

• Craft creative, scroll-stopping social content strategies to grow executive visibility and reach the right audiences.
• Build multi-platform content plans (LinkedIn, YouTube, industry sites) that amplify IBM Consulting's differentiators.
• Partner with IBM's social advocacy programs to scale impact through organic amplification.

Speaking & Event Marketing

• Identify, recommend, and support high-value speaking opportunities across major events (AWS re:Invent, Microsoft Ignite, Oracle AI World, Think, Davos, etc.).
• Develop speaker abstracts, talking points, panel content, video scripts, and event-aligned campaigns.
• Shape pre- and post-event content that drives visibility, engagement, and business consideration.

Required education

Bachelor's Degree

Required technical and professional expertise

• A storyteller at heart, with a journalism, communications, marketing, or editorial background.
• Highly creative and skilled at shaping ideas into multi-format content that connects with executive audiences.
• Experienced in executive communications, content strategy, or thought leadership development.
• Comfortable interviewing experts, distilling complex topics, and crafting sharp POVs.
• Adept at social media strategy—especially LinkedIn—and passionate about elevating digital influence.
• Able to think conceptually and visually, partnering with designers and video producers to bring ideas to life in multiple formats.
• Strategic and proactive, with a strong sense for what resonates with audiences and moves the market.

Preferred technical and professional experience

• 5+ years in content marketing, thought leadership, or communications roles, preferably in technology or professional services; prior PR agency experience is strongly preferred

· Proven track record of building trusted relationships with senior executives and subject matter experts

• Track record of securing speaking opportunities and media placements for executives or thought leaders

· Strong project management skills with attention to detail and ability to meet deadlines

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Thought Leadership and Eminence Specialist

Date posted

19-Nov-2025

Job ID

73061

City / Township / Village

RESEARCH TRIANGLE PARK, Armonk, Austin, Bethesda, New York

State / Province

Texas, New York, North Carolina, Maryland

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

81,000.00

Projected Maximum Salary per year

141,000.00

Position type

Professional

Travel required

Up to 20% or 1 day a week

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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