Description

This position assists to maximize station revenue opportunities but planning and executing station events and promotions along with handling research.

• Overseeing, analyzing, and maintaining all research information and functions from Nielsen, ComScore, Ad Impact, Wide Orbit Media Sales, and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
• Provide valuable research data to Sales, and News. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes, and challenges
• Manage Nexstar projects and work with sales staff on sponsorship decks
• Development of new initiatives and campaigns
• Point person for station initiatives for other departments
• Expense & event budget planning
• Oversight of Daytime and Bloom interaction with sales
• Plan and execute offsite station events and sponsorships

Requirements & Skills :

• Bachelor's Degree or equivalent experience (3 years) in Marketing, Communications, English, or Statistics
• Minimum of 2-3 years of media research experience. Knowledgeable about media related software including Wide Orbit, Ad Impact, and other comparable software
• Ability to work under pressure and meet tight deadlines
• Problem-solving and deductive reasoning skills
• Clear and concise communications both through writing & presentation skills
• Organizational skills for daily responsibilities & special projects for sales and marketing team
• Knowledge of media campaigns through linear and digital platforms
• Comfortable presenting alongside a team of account executives and Management on key client meetings
• Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)

Managerial Skills

• Must have the ability to multi-task, set priorities, and develop station initiatives to increase department efficiency and revenue.
• Must be well organized and able to plan and execute effective customer focused sales negotiations and presentations.
• Must be consultative in the dealing with clients and collaborative when dealing with colleagues.
• Must exhibit ownership, leadership, and the ability to work independently.
• Expertise with available software as well as Microsoft office programs (excel, power point, outlook etc.).
• Collaborative approach to working effectively with sales department to drive revenue.