Description

Introduction

As Program Director, you are the manager of a high-performing watsonx.data Product Marketing team, and work closely with a large stakeholder group including product management, development, sales, marketing & communications and IBM's senior leadership team. This individual will be an expert in their product, market and customer needs while leading with speed, compassion, and executing against key goals to drive business growth.

IBM watsonx.data is an open, hybrid data foundation for AI-ready data at scale. It sits with IBM's Data and AI Software portfolio.

Your role and responsibilities

We are seeking an energetic, innovative and experienced product marketing leader to join the IBM Software Product Marketing team and lead watsonx.data. As a Product Marketing leader, you will define and drive differentiated product positioning, messaging, and go-to-market strategies for a leading product in the IBM Software portfolio.

You will lead client-centric messaging and storytelling for how watsonx.data shows up in market including driving product requirements, strategic launches, major programs and product activation within IBM's sales and marketing teams to exceed aggressive usage and revenue targets.

Responsibilities include frequent leadership of high-impact client, partner, analyst and influencer engagements, developing prescriptive messaging and client-journeys for different market segments and the ability to articulate business value and technical capabilities of a data platform solution.

Leaders are required to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• 10+ years of experience in technology, B2B products and/or product marketing;
• Outstanding, demonstrated verbal and written communication skills;
• Proven ability to think strategically, lead from the front with business and technical skills, problem-solve and have a hands-on management style;
• Learning mindset willing to keep pace with a fast-moving market;
• Skills including expertise in agentic AI and the ability to quickly become a subject matter expert in relevant Data and AI markets;
• Excellent judgment based on data, business/marketing acumen, and expert resources;
• Ability to translate client needs and product capabilities into clear, differentiated messaging that can scale to leadership proof points to improve the IBM's market position;
• Presence in market to drive key objectives with clients, partners, analysts and influencers and act as a spokesperson for IBM;
• Effectively lead with senior and executive leadership to drive high-priority initiatives, shaping strategy, aligning stakeholders, and ensuring successful execution across the business;
• Thrive in a setting that has definition, yet much ambiguity, where a strong POV and a sense of urgency are required;
• Collaborate with a wide range of stakeholders across the product, marketing, and sales functions to align narratives, content, event marketing plans, and go to market strategy;
• Great leadership skills to motivate their team with the ability to career-path, lead with compassion, receive and deliver clear and actionable feedback and invest in the IBMer;
• Execute with speed and rigor.

Preferred technical and professional experience

• Success in fast growth enterprise and SaaS solutions serving a worldwide customer base.;
• Expertise in data management, database and data platform markets;
• Strong understanding of inbound, outbound & technical sales and marketing strategies;
• Product Management or Technical Sales experience.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Product Marketing, Program Director, watsonx.data

Date posted

14-May-2026

Job ID

110679

City / Township / Village

Austin, New York

State / Province

Texas, New York

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

190,000.00

Projected Maximum Salary per year

270,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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