Description

Introduction

Ecosystem Marketing is the face of IBM Marketing to the Business Partners collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM and how IBM and the partners together can uniquely drive the IBM business. The Ecosystem Marketer is responsible for supporting IBM's growth strategy with their aligned partner set, including managing co-marketing investments, building and executing partner-led marketing plans, incorporating partners into IBM campaigns, and driving a strong return on IBM's investments.

Your role and responsibilities

The Partner Field Marketing Specialist will provide marketing support to a defined set of named partners. They will work closely with the partners and IBM sellers to drive demand and to increase the mindshare of IBM within the Ecosystem. They will also work with the IBM field marketing team aligned to the Power brand, to support partner-led and IBM-led demand generation initiatives aligned to IBM's growth initiatives.

Specific responsibilities include:

• Know The Partners: The Partner Field Marketing Specialist's value lies in knowing the partners, the customer and the market. Through working with IBM Sales and their own partner interactions, they engage with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem, and bring the feedback from the ecosystems back to IBM.

• Know The IBM Solutions: All Partner Field Marketers must know the IBM products and solutions aligned to IBM's growth strategy to support partners in developing their marketing plans. This means understanding all the IBM Sales Plays and aligned marketing messaging.

• Market with Partners: The Partner Field Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms

• Support the quarterly plan that delivers year-to-year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand

• Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance

• Deliver on the aligned pipeline and revenue objectives both annually and quarterly including reviews to executive worldwide and geo stakeholders.

• Advocate and Integrate business partners into IBM led marketing tactics

Required education

Associate's Degree/College Diploma

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Prior experience leading complex, high-tech marketing strategy and demand-generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
• Data Driven and analytical
• Growth Mindset
• Strong Relationship Skills
• Strong written and verbal communication skills
• Executive presentation skills
• Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
• Strong program management experience
• Ability to prioritize and meet deadlines in a fast-paced agile marketing environment
• Fluent English

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Partner Field Marketing Specialist

Date posted

13-Nov-2025

Job ID

72347

City / Township / Village

RESEARCH TRIANGLE PARK, Armonk, Austin, New York

State / Province

Texas, New York, North Carolina

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

105,000.00

Projected Maximum Salary per year

182,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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