Description

Introduction

At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

About the Partner Marketing Acceleration Team
The Partner Marketing Acceleration Team is a global growth engine aligned to IBM's priority client segments. We expand IBM's market reach and drive new business through our partner ecosystem by enabling partners to move faster, scale impact, and win smarter with digital‑first demand strategies. Operating across regions, markets, and partner routes worldwide, we activate co-marketing programs that unite IBM technology, partner expertise, and customer demand.

About the Role
The Manager, Global Co‑Marketing Programs leads a global team responsible for designing, governing, and executing scalable co-marketing programs across key routes to market- including Value Added Resellers, Value Added Distributors, and hyperscaler marketplaces, to deliver measurable pipeline and revenue growth. This leader drives program strategy, operational excellence, and cross‑functional alignment to ensure strong global consistency while enabling regional market needs.

Roles & ResponsibilitiesProgram Strategy & Design

• Develop global co‑marketing program strategies aligned to IBM's growth segments, priority offerings, and partner routes to market.
• Design program structures, incentives, and investment frameworks that drive measurable revenue impact for partners and IBM.
• Apply AI‑driven marketing practices- including automation, predictive insights, and optimization- to scale demand creation and enhance program performance.

Program Execution, Governance & Performance

• Oversee end‑to‑end program governance, ensuring compliance with legal, trust, and compliance requirements.
• Manage a multimillion‑dollar global marketing budget, optimizing spend allocation and financial stewardship.
• Establish and maintain KPI frameworks to measure performance, ROI, and pipeline impact; use analytics to continuously improve outcomes.
• Ensure strong alignment with global sales, business units, and Geo and Market marketing teams to support both global consistency and local market priorities.

Leadership & Collaboration

• Lead, coach, and develop a global team of marketing professionals, fostering accountability, collaboration, inclusion, and continuous improvement.
• Set clear team goals and data‑driven success metrics to guide prioritization and decision‑making.
• Cultivate trusted partnerships with senior stakeholders across marketing, sales, ecosystem, finance, and operations organizations.

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• +10 years of experience managing large‑scale global marketing programs or demand‑generation initiatives.
• Demonstrated success leading global and matrixed teams.
• Proven ability to use data, analytics, and performance insights to optimize marketing outcomes.
• Experience managing significant marketing budgets, investments, and compliance requirements.
• Excellent written and verbal communication skills with the ability to influence executive‑level stakeholders.
• Strong executive presence, clear communication style, and ability to simplify complexity.

Preferred technical and professional experience

• Deep understanding of partner ecosystems, including distributors, VARs, MSPs, and hyperscaler marketplaces.
• Experience applying AI, automation, and advanced digital marketing practices at scale.
• Familiarity with partner programs, partner incentives, and/or co‑marketing models.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Manager, Global Partner Co-Marketing Programs

Date posted

16-Mar-2026

Job ID

94570

City / Township / Village

Austin

State / Province

Texas

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

158,000.00

Projected Maximum Salary per year

273,000.00

Position type

Professional

Travel required

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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