Description
To be considered for this role, please apply via the Company Website link.
The Opportunity
A well-established, fast-growing law firm with a national presence across 20+ markets is building its marketing function in-house. We've invested heavily in digital over the past several years and have strong organic rankings, a large GBP portfolio, and active PPC campaigns across multiple markets. We're now ready to own this function internally and are looking for a seasoned operator to take the wheel.
This is a true ownership role. You'll be the firm's first in-house marketing hire, working directly with leadership and inheriting a mature foundation to build on and a team to grow.
What You'll Own
Multi-location local SEO across 20+ markets: rankings, content, backlink strategy, and ongoing optimization
Google Business Profile management across the full location portfolio, including new office launches and verification
Google Ads: full campaign management across market-specific and national campaigns
Facebook and Instagram paid advertising: building and scaling retargeting campaigns from scratch
Content strategy: blog production, landing pages, and local SEO content leveraging AI-assisted workflows
Attribution and analytics: building proper tracking and a performance dashboard that gives leadership clear visibility into leads, conversions, and ROI by market
Vendor management during transition, then full in-house ownership
Why This Role
Senior ownership role with direct access to firm leadership and real strategic influence
Competitive compensation package commensurate with experience
Fully remote
One brand to go deep on instead of managing multiple clients
Clear growth path as the firm expands nationally
Requirements
What We're Looking For
5+ years in digital marketing, with the majority in legal multi-location service industry
Deep hands-on experience with local SEO at scale: you've managed GBP portfolios, not just optimized single locations
Google Ads expertise: you've built campaigns from scratch and managed six-figure monthly budgets
Experience with paid social (Meta Ads Manager), ideally in a service business context
Strong analytics mindset: you set up tracking, build dashboards, and make decisions from data
Comfortable operating independently and building processes, not just following them
Hands-on experience with AI-assisted content creation and workflow automation is required
Prior experience at a legal marketing agency is highly preferred
