Description

Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You'll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you'll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You'll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

We are looking for Consultants to join our growing AI Search & Digital Experience practice. In this client-facing role, you will guide enterprise organizations through the transformation of their digital presence to meet the demands of AI-driven search and next-generation content development. You will serve as a trusted advisor, supporting engagements that span content strategy, technical site architecture, authority building, and AI-powered marketing — helping clients stay competitive as the end to end digital experience fundamentally shifts and content supply chains are transformed.

You are intellectually curious about the shift from keyword-based to AI-driven search and excited to help clients navigate it. You are comfortable operating at both the strategic and tactical level — equally at home presenting a roadmap to a CMO and rolling up your sleeves to review a site's schema markup. You build trust quickly with clients and bring a structured, hypothesis-driven approach to problem-solving. Responsibilities include:

AI Search Strategy & Content Advisory

• Consult with clients to assess their current digital and content footprint against the requirements of AI search engines (e.g., Google AI Overviews, Perplexity, ChatGPT Search)
• Design content strategies that optimize for AI search retrieval, including answer-layer optimization, topic authority, and semantic content structuring
• Guide clients thought building content frameworks and playbooks

Technical Site Architecture & Agent Readiness

• Evaluate and redesign site architectures to support AI agent crawling, including structured data implementation (JSON-LD, Schema.org), sitemap optimization etc/
• Advise on technical performance requirements eg. page speed, mobile responsiveness
• Lead implementation of entity-based SEO frameworks and knowledge graph strategies

AI-Powered Marketing Content Enablement

• Advise clients on building efficient AI-augmented marketing content workflows, including prompt engineering, AI editorial governance, and brand voice consistency
• Help clients evaluate and adopt AI content tools that integrate into their existing MarTech stacks
• Develop strategies to build client authority across third-party platforms

Client Engagement & Delivery

• Own end-to-end client relationships across mid-market and enterprise accounts
• Support discovery workshops, present recommendations, and manage project workstreams
• Develop client-facing deliverables including audits, roadmaps, frameworks, and playbooks

This role can be performed from anywhere in the US.

Required education

Bachelor's Degree

Required technical and professional expertise

• 10+ years in digital marketing, SEO and GEO, content strategy, or web consulting
• Understanding of how LLM-based search engines (Perplexity, ChatGPT Search, Google SGE/AI Overviews) retrieve and rank content
• Ability to design content architectures optimized for both SEO and AI discoverability — including semantic structuring, topic clustering, and answer-layer optimization
• Hands-on experience implementing JSON-LD, Schema.org markup, and entity-based SEO strategies
• Strong command of technical site health factors: Core Web Vitals, crawl budget, site architecture, indexation, and performance optimization
• Understanding of how AI agents and crawlers navigate and index websites; ability to configure and advise on robots.txt, sitemaps, and structured data for agentic access
• Understanding of how third-party authority through digital PR, earned media, citations, and partnerships is built
• Working knowledge of AI content generation tools, workflows, and governance frameworks used in enterprise marketing
• Excellent verbal and written communication skills; able to translate complex technical concepts for executive and marketing audience
• Demonstrated experience managing and delivering complex, multi-workstream consulting engagements

Preferred technical and professional experience

• Prior experience at a management consulting, digital agency, or marketing technology consultancy is strongly preferred
• Awareness of Model Context Protocol (MCP) and how AI agents interact with web data and APIs
• Experience setting up AI search performance measurement frameworks; familiarity with tools such as GA4, GSC, and emerging AI search analytics platforms
• Experience advising on or integrating CMS platforms (Adobe Experience Manager) with AI content workflows
• Established relationships or strategies for acquiring high-authority placements that influence AI model citation behavior
• Experience with Wikidata, Google's Knowledge Panel, and entity disambiguation strategies
• Ability to guide client organizations through internal adoption of new AI-driven processes and workflows

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

AI Search & Digital Content Experience Consultant

Date posted

18-Mar-2026

Job ID

102528

City / Township / Village

PARAMUS, RESEARCH TRIANGLE PARK, DURHAM, Atlanta, Dallas, Houston, San Francisco, Chicago, New York

State / Province

Georgia, Illinois, Texas, New York, North Carolina, California, New Jersey

Country

United States

Work arrangement

Hybrid

Area of work

Consulting

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

118,000.00

Projected Maximum Salary per year

203,000.00

Position type

Professional

Travel required

Up to 60% or 3 days a week (home on weekends - based on project requirements)

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?

No



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